Numbers, not adjectives.
Anonymised outcomes from active partner agencies. Every number references a live account, with attribution model and window noted on request.
"Our client thought we had a full paid media team in-house. Technically we did."
Rebuilt account structure around top SKUs, server-side tracking via Stape, creative loop with their studio. Doubled spend, more than doubled revenue.
Audit revealed broken offline conversion import. Fixed pipeline, reweighted bids to MQL-qualified leads, killed two channels.
Full Advantage+ rollout, feed clean-up, LTV-weighted bidding. Scaled from 6 to 9 markets without losing efficiency.
TikTok creative testing matrix, app events optimisation, lift studies. Seven creative concepts shipped in 6 weeks.
Long consideration cycle solved with full-funnel Meta + brand search. LTV signals piped into Google smart bidding.
Consolidation play: 14 campaigns to 4, killed redundant audiences, server-side CAPI rolled out across 3 brands.
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